Crystal Cruises Booking Boom Despite Fare Increases

Reservations for Crystal Cruises surged with the highest ever August booking week and month recorded in its history.

Crystal Cruises report that With the expiration of its August 31 "Book Now" fares, travel agents booked more than 110% more revenue than any prior year during the same week and for the entire month of August.

Effective September 1, Crystal has launched a new "Book Now" deadline of October 31, 2012 for its worldwide lineup of 2012, 2013 and early 2014 cruises.  While the new series of "Book Now" fares offer generous bonus savings of as much as $3000 per person, the line has also increased fares for 29 cruises – representing a record number of increases in any "Book Now" period.

Crystal's Senior Vice President, Marketing & Sales Jack Anderson attributes the booking success to a combination of factors that include Crystal's unparalleled reputation, strong travel agent support and other powerful initiatives.

 

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